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How Eduardo Sirotsky Melzer Became President Of Grupo RBS



Eduardo Sirotsky Melzer is a Brazilian entrepreneur and private equity investor. He is a graduate of the Pontifical Catholic University of Rio Grande do Sul where he graduated at age 26 with a bachelor’s degree in business administration. He continued his education in the United States, earning a master of business administration degree at Harvard Business School.

After graduating from Harvard he became a senior financial analyst at Delphi Corp. He then joined BoxTop Media as its director-general as well as the Family Communication Network. In 2004, Eduardo Sirotsky Melzer moved back to Brazil and joined the company his family owns and manages, RBS Group.

Starting as the director-general at Grupo RBS, he moved up to the position of vice president in 2008. In 2010, he was named as the executive vice president and in 2012 became president. Eduardo Sirotsky Melzer was named to as chairman of the board of RBS Group in 2016.

In 2013, he co-founded the private equity firm e.Bricks Ventures. He invests in startups in Brazil and the United States. Eduardo Sirotsky Melzer is an active investor as he offers the companies he invests in access to his experience in sales, marketing, business development, and technology. He also provides access to his robust network of professional contacts.

Eduardo Sirotsky Melzer invests between R $1 million to R $25 million in each company he invests in through e.Bricks Ventures and Grupo RBS. Among the industries he has invested in are education, technology, financial services, and healthcare. Among his company’s portfolio are RockContent, Ingresse, Vets, Erpflex, Verios, and Liber Capital.

He says that his mentor is Harvard Business School Professor John Davis. John Davis also works as a consultant around the world and is a family business specialist. John Davis has consulted at RBS Group. Eduardo Sirotsky Melzer says that John Davis helped him make his company one of the biggest media companies in Brazil. Two other people he credits for his success are Ram Charan and Jim Collins who have also consulted at his company.