Impossible Foods is a Redwood City-based startup company that produces plant based burgers. In 2018, the firm faced a significant shortage of burgers since the demand was so high in the previous year. They could not supply to every customer, and in some cases, they turned down big orders from fast food restaurants and hotels. The same problem also caught attempts to raise production as the application arose as the output increased. The company increased the number of employees by 200 people, raised the volume of production but still the demand was over the supply.
To curb this situation, the Impossible Foods is now partnering with OSI Group, the initial supplier of the McDonalds brand. OSI is the largest producer and supplier of value added food in the whole world. The OSI, Aurora-based facility will embark on the production of the new impossible burger. Dennis Woodside, an expert, hired to find the solution to the problem believes that the partnership will profoundly aid in curbing the shortage problem at hand. The company had not planned for the success that it is experiencing right now. It was initially supplying most famous burgers to 5,000 restaurants at the beginning of last year but is currently providing to over 10,000 hotels worldwide.
OSI Group has 65 factories in over 17 countries around the world. It mainly deals with the production and supply of the McDonalds burgers as well as other best quality foods such as beef and pork sausages. OSI was expected to produce the impossible burgers twice the previous amount by the end of last year and four times by the end of 2019. Both companies believe that this is a great move, especially at this time where many upcoming, similar top food brand producers are threatening the market. On the other hand, OSI Group stands to gain from Impossible Food through sustained food production, a core element in the production chain of the company. OSI has already set up equipment for the creation and is looking forward towards a weekly production for the next several years. The production is expected to be done separately from the OSI’s facilities to maintain its privacy rights.