Lori Senecal is one of the leading marketing and advertising professionals in the marketing sphere of the United States. She currently serves as the Global CEO of the leading marketing firm CP+B. As a global CEO, Lori Senecal is tasked with helping the company grow its global footprint and bring foreign accounts to the company to help with business expansion, growth and revenue generation.
She is responsible for a total of nine foreign branches of the enterprise at different strategic locations globally. Lori Senecal joined CP+B in 2015, and in just a couple of years, she has not only helped with the expansion of company’s global operation but also helped transform the work culture at the firm, making it truly global as an enterprise. Thanks to the constant efforts and developments made and planned by Lori Senecal for CP+B; the company was named as the Creativity Innovators of the Year by the leading Advertising Age publication.
In 2016, Lori Senecal was also named by the Advertising Age as the Agency Executives To Watch. It is a prestigious affair being named among the only four marketing executives called that year. Before joining CP+B, Lori Senecal has worked with the MDC Partner Network as the President and CEO. At MDC Partner Network, Lori helped with bringing many changes in its unique business model to allow further and secure integration through the partner network and expand the company’s reach in its target market.
In a report by PRNewsWire, before MDC Partner Network, Lori Senecal has also served as the Chairman and CEO of KBs+, where she helped the company to expand substantially in a very short period of time through her strategic vision and business development moves. The Kbs+ grew fast under Lori’s leadership, and in a short period grew to become a 900 employee company from just 240 Employee Company when she started. It was under Lori’s leadership that the kbs+ was also named as one of the best places to work in the New York City.
She has won many awards during her career span, including the Quantum Leap Award for exceptional leadership and innovation at the prestigious AWNY Game Changer Awards in 2013. In 2014, she was also named as the “Women to Watch” by the Advertising Age. Lori Senecal is also one of the board directors of the Ad Council. Lori Senecal is an inspiration to many and is an internationally acclaimed personality in the marketing sphere. Follow her on twitter.