It has been said that no one gets to a destination successfully without planning ahead. Nathaniel Ru is a firm believer in this, and he created a roadmap to success long before Sweetgreen became the sensations it is today.
Nathaniel Ru initially started with a blank slate of simply wanting to create a healthy food option for those that did not have access to this. It was important to him because he was one of the people that desired something like this.
Nathaniel Ru would find himself in a place where he really wanted to give people the chance to eat healthy if this was their desire to do so. In creating this he made a decision to move beyond the processed foods that were commonplace in society today. Nathaniel Ru had a plan for success, and he wanted to incorporate farmers in areas where he was planning to open Sweetgreen restaurants to make his dream a reality.
That was the first part of the puzzle that Nathaniel managed to bring together. As time went on people started to talk about this restaurant in a positive manner, and it became something of a phenomenon in areas like New York City. Nathaniel realized that he could go off the beaten path and still find success if he did things with passion. He would play close attention to detail, and he would definitely utilize the platform of social media to market his restaurant.
These formed all the stepping stones that would give Nathaniel an audience that would become more engaged with the possibilities of eating healthy.
Nathaniel would actually open up a serious dialogue about eating healthy and what it would really take for people to consider healthy food over the common burgers, chicken sandwiches, tacos and sub sandwiches that they were consuming on a regular basis. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
Many people that were patrons of fast food menus would often say that they were eating this way because it was cheap. This is true. The reality, however, is that many people that were lured into restaurants that have fast food menus would often find themselves ordering things that came in extra value sizes.
There were supersizing meals and paying much more than they initially thought that they would spend. What Nathaniel Ru did to lure these customers is offer Sweetgreen menu items that were comparable to what consumers were spending in fast food establishments.
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