Being Blind To Attacks


People are becoming more aware of their online reputation and are taking a lot of steps to manage it. However, not all attacks to reputation could be seen. For one thing, there are many sites where people post reviews about a certain individual or company. As a result, people are going to read the reviews and it is going to influence what they think about the person or the company. This is why it is important for one to be able to provide the positive reviews in order to replace the negative reviews. The most important thing is to be able to catch all attacks.

Catching all attacks is actually impossible for the person. This is where tools come in. With the right tools, he will be able to detect all of the mentions of his brand. Therefore, he will know where his brand stands when it comes to the public perspective. He is also able to catch any negative mentions of the brand. Therefore, it is important for him to be ready to act on each mention as it depends on the nature. Not all negative mentions are worth responding to. For one thing, there are trolls that are around to just irritate people. This is why it is important for the person to exercise discernment when it comes to responding to reviews.

These tools that track brand mentions are also effective because this allows business owners to find out some of their strengths and weaknesses. At that point they could then work to not only maximize their strengths but to also get rid of their weaknesses so that they could provide customers the ideal experience. Customers will not only be happy about the product and services that they are getting from the company, they will also develop even greater trust in the company as a whole.


Strategies being used by Fabletics to Succeed


In these modern times, it’s very difficult to compete against companies that enjoy the first mover advantage. For instance, competing with Amazon when it comes to fashion e-commerce proves to be very difficult as they own more than 20 percent of the market share. However, there is one person who is proving a hard nut to crack for Amazon, and her name is Kate Hudson. She has managed to develop a $ 250 million business that is competing with Amazon. The good thing about her services is that they are aspirational and simple. The business run by Kate Hudson uses a subscription mechanism as part of its selling strategy, a move that has proven to be very successful.


In the past, high-value brands managed to convince followers through the use of quality and price. However, with the changing economic times, it requires more than that to convince customers. This is where Fabletics come in with other strategies such as brand recognition, exclusive design, customer experience and last –mile service. Fabletics even compares themselves with Apple and Warby Parker as they plan to open more physical stores to add to the 16 existing ones. These new facilities will be opened in Hawaii, California, Florida, and Illinois. Talking about the success of the company, Gregg Throgmartin who is a general manager says that the membership model that they have implemented have allowed them to offer on-trend fashion that is personalized. At the same time, Fabletics can offer most of their commodities at half the price that other competitors are offering. He says that the success can be attributed to knowing their customers and what they want.


According to the general manager, the company implements three strategies that have proven to be very effective. The first strategy is the use of reverse showrooming. This strategy ensures that 30-50 percent of the people who choose to buy products from them are already customers. On the other hand, another 25 percent will become customers. Regardless of the place where the customer tries an item from, it goes into their online shopping cart. The second strategy is based on the fact that showing the right content digitally and physically is important in the customers’ brand journey.


The last strategy focuses on accessibility and culture of its clients. This tactic plays a major role when it comes to dealing with customer education, the balance of lifestyle as well as customer experience. With these three strategies, Fabletics has managed to fight off one of the most successful giants when it comes to fashion e-commerce. Various factors determine how Fabletics stores are stocked. These data may include social media sentiment, membership preferences as well as real-time sales activity and store heat-mapping data.


Fabletics was established a few years ago with the help of Adam Goldenberg and Don Ressler. Despite there being a variety of brands that offered various products, none of them offered something high quality and stylish. Since its inception, the brand has expanded to several countries such as Germany, Canada, United Kingdom and France.

In Fashion

Richard Blair Makes Investment Easier


Richard Blair is the founder of Wealth Solutions, this is a company that helps potential investors by giving them the required services to start off as well as resources. Wealth Solutions has developed over the years due to the increase of their clients.

The organization is located in Austin, Texas. Richard Blair founded this company because he majors in finance as well as his professionalism has come a long way. CFS, CAS, RCIP and CES are some of the certificates that Blair has been able to achieve due to his exploration of his experience in finance. The company is a fully pledged investment consultant firm.

Wealth Solution has an alignment of specific principles that guide them to serve their customers in the correct way. It has three key pillars techniques that they adhere to in assisting their clients to achieve their goals. They understand the clients’ needs and so are able to know exactly what they require to do to help each and every client smoothly especially on their financial goals.

The first pillar is paying attention to what clients require. This is a good opportunity for the staff attending to the client to grab all that he requires that includes; the goals, risks, opportunities and strengths. This will clarify so much work because of the understanding and therefore the person assisting the client will know exactly where to start from.

The second pillar is activating a long-term strategy. Having a long term tactic helps in establishing the investment needs of a client. Accessibility of a stable market is what the company looks at when implementing these strategies. Making these strategies will help the staff communicate to the client that their needs will be achieved.

The combination of the first and second pillar gives birth to the third pillar. After putting the one on one talk of the client into strong strategies, Richard Blair Wealth Solutions sums it all up by assisting them with insurance needs.

Richard Blair is an accomplished man in the world of finance since he is also a financial advisor who has participated in the development of many starting businesses. He has a 20-year experience in finance. The company began in the year 1994 and since then it has offered essential services to its clients.

The Portfolio Manager At The Helm Of Capital Group


Timothy Armour is an accomplished executive and investment banker. Armour studied at Middlebury College where he earned his Bachelor’s degree in Economics. He started his career at the Capital Group as a member of the associate’s program. His performance at his job led to his promotion to equity investment analyst at the company. He was then promoted to a portfolio manager, a role he has maintained until today. Armour was appointed the chairman of the Capital Group Companies Management Committee and Capital Research and Management Company after some years at the enterprise. Armour has more than three decades of experience in the financial industry today. Armour is currently Based in Los Angeles.

Armour was appointed the Chairman of the Capital Group in July of 2015. This was after the untimely demise of the chairman of the company known as Jim Rothenberg. The appointment completed a succession plan that had been set in motion some years before. Armour gave his opinion on the cause and what it would mean for markets during the market sell-off that happened in late 2015. Tim Armour attributed it to the slowing growth of China’s economy and the devaluation of the Yuan. He noted that the effects would be felt worldwide since China is a major player in the world’s GDP. He finished by stating that the correction was expected because it helped to remove excesses.

The Capital Group and Samsung Asset Management entered into a partnership a while ago. The partnership would see both parties work together to develop investment products for the Korean market. Armour says that it was difficult to conduct statistical analysis in the country because of an aging population that had to be catered. He believed that working together would see the two companies come up with results that would aid the citizens of the country.

Armour gave his opinion on the growth that markets have experienced recently in an article that appeared on the Financial Times. Armour thinks that this growth seems to be a real signal that the economy is doing well because interest rates have been falling for a long time. He warned that there would be a rise in inflation and interest rates in the future. Armour also stated that there was a possibility that there would be turbulence ahead because it was still unclear what policies the new government would enforce. He finished by mentioning that it was an inflection point for markets which was driven mainly by the decline of globalization around the world.

Squaw Valley’s Quick Response To An Unfortunate Situation


There was a mishap in Squaw Valley, California that resulted in E. Coli and coliform bacteria working their way into the drinking water. This occurred on Squaw Valley’s upper mountain. Due to the possible health risks involved the incident was promptly reported.


The water received the proper treatment and is improving. There are four well used by the upper mountain area and three of them were infected. The restaurants are closed and all individuals are restricted from drinking any of the water. There have been no reported health issues. This famous ski resort is handling the situation extremely well and the skiing from top-to-bottom is continuing.


There was a rain storm of an unusually heavy degree that caused the Placer County systems to become infected. The water systems at both the Gold Coast and High Camp had already been upgraded but overflowed due to the down pour. The result was the systems contamination. This was the only system that was affected by the rain. The contaminated water was never made available to the public at any point in time.


Routine testing found the problem quickly and the correct agencies in Placer County and Squaw Valley were notified of the situation immediately. The best experts in water safety were brought in to help. Everything possible is being done and will continue to be done until all of the water levels show a normal reading. The regular water will not be used at either facility for any reason until all the health officials and health experts are positive the water is safe to drink.


Customer safety is incredibly important to the resorts and their first priority. All safety procedures are followed. The individuals currently staying at both resorts are able to use the facilities on a normal basis. They are being given bottled water to drink and are not being charged for the water. All of the resorts guests will receive updates as the situation continues to unfold.


The resorts have publicly thanked all the agencies that have lent their assistance through the water contamination. They have stated the cooperation was very much appreciated.



In News

What Is Reverse Showrooming And How Could It Break Amazon’s Hold On The Fashion Industry?


The fashion industry, particularly online clothes buying, has been placed into a headlock by Amazon. This online marketing giant is the largest retailer of clothes on the planet, partially due to the idea of showrooming. However, reverse showrooming looks to break this hold and one company is leading the charge.



What Is Reverse Showrooming?

Showrooming is the process of trying on clothes in a brick-and-mortar shop and then purchasing them online. The idea here is to see how they look on a person and then save money by buying on Amazon.


The idea here is to break the stranglehold that Amazon has on the fashion industry. They are easily the leaders in clothes sales online and are seriously affecting the major dealers that offer deals and sales in these brick-and-mortar shops.



Who Came Up With This Idea?

The originator of this idea appears to be Fabletics. This shop was started by Kate Hudson as an active wear line that offered women a variety of fine-tuned personal exercise gear.


A simple survey would allow subscribers to get access to clothes that were designed for their needs. These outfits couldn’t be purchased anywhere else, making them unique to each person.


They have since expanded to brick-and-mortar shops and are using reverse showrooming as a way of expanding their business model. The idea is to help break into Amazon’s market by stopping people from showrooming in this way. They offer their subscribers the ability to check out their online clothes (which, remember, don’t exist in other stores) before purchasing them.



Is It Working For Fabletics?

Fabletics is currently expanding their brick-and-mortar shops all around the nation. Their profits have risen and they’ve not only expanded into more casual and dress ware for women, but are also offering some options for men.


It’s fair to say that reverse showrooming is working for them, but it remains to be seen if they can ever break Amazon’s total hold over the marketplace. Sometimes large companies can either seem to be or completely be too large to take out by one company, no matter how good their product.


There are, of course, precedents for this kind of take over. Think of how huge Apple was in the 80s and early 90s and how Microsoft completely took over the market and nearly drove the out of business. While Apple was able to recover due to brilliance of Steve Jobs, it’s not quite the same.


Then there is the embarrassing faux paus of Blockbuster, who were once the biggest video rental chain in the world, failing to buy Netflix and getting run out of business by them.


While Fabletics may not completely destroy Amazon (nor is it likely interested in such a task), it is fair to say that their success could change the way that online clothes shopping is handled in the future.

In Fashion

The Fyre Festival is Unlike Any Other Festival


It will be one of the most high-profile festivals of 2017. The event, organized by Ja Rule will take place on two weekends. It will be a combination of art, food, concerts, and fun on the private Island of Fyre Cay. The organizers of the event have promised all attendees a VIP experience. As of now, all concert tickets have a starting price of $1,500. Learn more about Fyre Festival:

The festival will offer guests two opportunities to have loads of fun. The first one will take place on April 28-30. The second one will be on May 5-7. On both of the weekends, guests will attend scavenger hunts, converts, and experience a great culinary experience. For those who have always desired a luxury-level festival, this is the place to be.

The music played at the festival will be from different genres. Although the artists have not been announced yet, it is expected that there will be a little for everyone at the event. The festival’s websites claim they will have a mix of hip-hop, rap, and rock performers attending the event. Attendees can expect to see unexpected collaborations among the performers. Read more: Fyre Festival | Facebook

A highlight of the event will be the treasure hunt. Attendees will get prizes that amount to more than a million dollars.

An interesting point to note is that organizers did not choose the island randomly. The island has a rich history that involves Blackbeard and Pablo Escobar. All of these notorious historical characters once called this island their home.

For those who would like exclusive access, there is an option for that. People who want backstage access to the stars, parties and other perks should buy the VIP ticket. However, the VIP tickets do not come cheap.

It will be a huge upgrade to the suspicious food served up at most other festivals. Attendees can expect to dine and wine like royalty.

According to Bustle, most importantly, the Fyre Festival is not just for music lovers. Anyone who wants to visit an exotic Island in the Bahamas should attend. It is all about having fun during spring.

The Career Achievements of Lori Senecal


CP&B recently named Lori Senecal as it new Global CEO. The position that she will be holding will make her in charge of the international growth of the CP&B on AdWeek, whereby, she will be controlling the coordination and development of the company’s eight global offices. Senecal is an expert in management and a talented business leader. He has been spearheading the incorporation of technology, creativity, and discovery on an international scale. The appointing of Lori as the global CEO will offer the company a long-lasting international momentum. The agency was recently recognized as a winner of the Infiniti international account. Lori was greatful to be offered an opportunity to work with Chuck Porter and the administration of the CP&B. Lori Senecal anticipates that she will be a major participant in the international growth of the firm by coordinating with various offices.

They include forming planned affiliations, boosting the global development of the agency, and establishing progressive divisions on She was also an administrator of leading global accounts such as BMW, Nestle, and Coca-Cola. Lori has been the chief executive officer of the MDC Partners, and she will still retain the position despite being hired by the CP&B. Lori Senecal has interacted with the management of agencies that are significant in the growth of the MDC Partners family. Another organization that she served is the KBS and helped in changing it from a domestic enterprise that had only 250 employees to an innovative multinational company that has as a staff or more than 900 people and deals with technology, content creation, and start-up investments.

Lori was the president of the McCann-Erickson Worldwide’s New York flagship office before she was employed by the KBS. She was the leader of strategic planning, account administration, and creativity. The MDC appointed her in 2014 to join its board, and the Advertising Age named her as the Woman to Watch. Her career accomplishments have made her be honored several times. Lori Senecal received the Quantum Leap Award for creativity and leadership, which is offered by the AWNY Game Changer.

According to Chuck Poe, who is the chairperson of CP&B, Lori is understood and is passionate about her work at the firm. She adds an exceptional love of administration skills and experience. The chairman believes in Senecal’s skills, and she will be working with Richard Pinder, Andrew Keller, and Steve Erich. Source:

What You Need To Know When Hiring An Event Planner


There are many event planning companies in NYC and selecting the proper one makes all the difference with a so-so event or one your guests will remember!


  1. What’s your event objective?

For what purpose is your event, why are you holding it?

  1. Do you need to hire an event planner?

Is the event going to take care of everything or will you assume the responsibility for some of the important elements?

  1. Prepare a budget

Making a budget helps you plan the event you envision. An event planner can stage the event probably better, based on their experience.

  1. Find a bona fide event planner

Don’t trust a friend or family member’s suggestion for an event planner. Look for a planner with plenty of experience.

  1. Has the event planner done this type of event before?

Not all events are the same. One event planner does not fit all events.

  1. Ask Hotels and Chamber of Commerce’s for referrals

Ask these resources who they trust or someone.

  1. Sit down and interview two or more event planners

Discuss your event with a few event planners, and get a feel for their personality.

  1. Be open with your event vision

So that you each understand each other, be open and upfront as to your needs.

  1. Meet them in person

This helps in choosing “the one.” Phones are convenient, in person builds a rapport.

  1. Do your homework

Your event is a reflection of your effort. Support that reputation by calling event planner references.



New York City’s premier full-service event planning source is Twenty Three Layers. Its innovative and creative ideas take your event to the next level. Perfection and detail are its mission

Thor Halvorssen, a Voice for Human Rights


Thor Halvorssen is currently the president of an organization known as The Human Rights Foundation. The organization is based in New York City, and it was established in the year 2005. Under his leadership, the non-profit making organization has transformed the lives of many people in the world.

Thor Halvorssen is believed to have a mixed heritage. His parents were Norwegian and Venezuelan. His father was born by Venezuelan parents during the Second World War. Thor is also thought to have played a crucial role in diverting the Norway ships into the Venezuela Port when German decided to invade the country. Thor’s mother was related to the first president of Venezuela, Cristobal Mendoza.

As the chairperson of the Human Rights Foundation, Thor Halvorssen has helped many people in different parts of the world. Halvorssen has contributed to exposing corruption in various governments in various nations. He has also been influential in helping to free the political prisoners in the world. The successful lawyer started his career when he was only 13 years old. His first mission was helping the black people in the apartheid system that was practiced in South Africa several years ago.

Thor Halvorssen understands the oppression and tyranny that corrupt government officials and political leaders have on their subjects. This is because his family suffered under the same circumstances several years ago. His father was tortured in jail as a political prisoner for months. The lawyer has to negotiate for the release of his father. Immediately after his father was released, his cousin was sent to jail.

The successful lawyer has suffered physical assaults in his career. For instance, while attempting to release a political prisoner in Vietnam, Thor Halverson was arrested, and it was not easy to get out of the truck situation. Thor has been in the limelight on several occasions in the past discussing the challenges facing people in different parts of the world. This has earned his many enemies.