Lori Senecal – The Women To Watch Out In The Marketing Space

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Lori Senecal is one of the leading marketing and advertising professionals in the marketing sphere of the United States. She currently serves as the Global CEO of the leading marketing firm CP+B. As a global CEO, Lori Senecal is tasked with helping the company grow its global footprint and bring foreign accounts to the company to help with business expansion, growth and revenue generation.

She is responsible for a total of nine foreign branches of the enterprise at different strategic locations globally. Lori Senecal joined CP+B in 2015, and in just a couple of years, she has not only helped with the expansion of company’s global operation but also helped transform the work culture at the firm, making it truly global as an enterprise. Thanks to the constant efforts and developments made and planned by Lori Senecal for CP+B; the company was named as the Creativity Innovators of the Year by the leading Advertising Age publication.

In 2016, Lori Senecal was also named by the Advertising Age as the Agency Executives To Watch. It is a prestigious affair being named among the only four marketing executives called that year. Before joining CP+B, Lori Senecal has worked with the MDC Partner Network as the President and CEO. At MDC Partner Network, Lori helped with bringing many changes in its unique business model to allow further and secure integration through the partner network and expand the company’s reach in its target market.

In a report by PRNewsWire, before MDC Partner Network, Lori Senecal has also served as the Chairman and CEO of KBs+, where she helped the company to expand substantially in a very short period of time through her strategic vision and business development moves. The Kbs+ grew fast under Lori’s leadership, and in a short period grew to become a 900 employee company from just 240 Employee Company when she started. It was under Lori’s leadership that the kbs+ was also named as one of the best places to work in the New York City.

She has won many awards during her career span, including the Quantum Leap Award for exceptional leadership and innovation at the prestigious AWNY Game Changer Awards in 2013. In 2014, she was also named as the “Women to Watch” by the Advertising Age. Lori Senecal is also one of the board directors of the Ad Council. Lori Senecal is an inspiration to many and is an internationally acclaimed personality in the marketing sphere. Follow her on twitter.


Bruce Levenson’s Involvement In The Non-Profit Industry

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After selling Atlanta Hawks, Bruce Levenson immediately ventured into the non-profit industry by funding the University of Maryland’s Do Good Institute. This program has proven to be of great importance in higher education. Its goal is to reach many students, particularly those undertaking their undergraduate studies at the University of Maryland, and introduce them to non-profit business. The vision of the program is to develop the next generation of non-profit business leaders by equipping them with skills that will give them a competitive edge over their counterparts in the private sector. So far, this initiative has received overwhelming response from different stakeholders.

Speaking to PR newswire, Levenson said that over the years, visionary executives have provided transformative leadership to different institutions. However, these leaders do not realize their mission because they lack business skills that are essential for running their enterprises in a successful manner. Together with his wife, Bruce Levenson presented this idea of developing non-profit leaders to the University of Maryland. They donated $75 million towards the program, while the university contributed $20 million. Students who attended the first class were taught about Philanthropy 101, which included a lab component. The learners were provided with $10,000 to donate to a foundation of their choice. This initiative became an instant hit.

The Do Good Institute’s mission is to change the institution into a Do Good campus where each graduate is knowledgeable and inspired to give back to the society. It was inaugurated in 2010. Since then, it has gained traction. The main objective of this program is to attract students who are passionate about philanthropic activities and community service.

Ben Simon, a former student, co-established Food Recovery Network (FRN) through the Do Good Institute. FRN is a student-managed waste-prevention interest group. In addition, Ben founded another enterprise known as Imperfect Produce.

About Bruce Levenson

Bruce Levenson was the controlling partner of the Atlanta Hawks, which was later sold to Antony Ressler and his group. In 2004, Levenson acquired the Hawks from the Philips Arena, and Atlanta Thrashers for a consideration of $250 million. He sold the Thrashers in 2011 for $170 million. Levenson is a partner and co-founder of the United Communications Group. He is the proprietor of Atlanta Spirit, LLC. Source: brucelevenson.com

Read More: http://www.espn.com/nba/story/_/id/11493472/jason-whitlock-bruce-levenson-atlanta-hawks


Todd Lubar, Giving Customers Legendary Properties

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Todd Lubar is the founder and CEO of Legendary Properties, a real estate company which commenced operations in 2002. Since then, the company has undertaken numerous projects and has helped an enormous amount of people find their dream home. From families to companies, this real estate company has serviced them all. Legendary Properties has had projects which entail the selling of multi-storey buildings to small homes with Todd Lubar at the center of all of this. Appealing to a broad customer base, Legendary Properties has been able to grow and transition into a company worthy of its name. He is also a part of numerous side businesses that he uses to supplement his real estate company, to offer his customers the best all-around services.

Todd Lubar entered the world of real estate in 1995 and since then has made quite a splash in the industry. Since the beginning of his professional career, Todd Lubar knew he wanted to be a real estate agent. His love for business coupled with the ability to help people through it was what drew him to the field, getting him to the position he is at today. From day one of working as a real estate agent, he knew that this was something he would be comfortable doing for the rest of his life. That is the amount of dedication that Todd Lubar has towards the profession and to his career. With a goal to be a successful real estate agent in mind, Todd Lubar set out on his journey which would ultimately take him to one day being the boss of his own business. Visit his About.Me page, to learn more.

Todd’s initial entry into the world of real estate began when he started working for Legacy Financial Group. The company dealt with offering financial solutions to people who were looking for loans and mortgages to pay for their homes. It was here where Todd picked up a thing of two about the world of real estate and what customers want regarding acquiring their dream home. He also roped in multiple large clients and formed strong bonds with the customers, some of who later became his clients when he started his own business.

Legendary Properties is known for its impeccable customer services. Todd Lubar believes in being dedicated to his customers to provide them the best services. Being a people’s person, through the course of his career, Todd Lubar formed strong professional relationships with potential partners, who he collaborates with from time to time. For more info you can search Lubar on google.

Ref: https://www.crunchbase.com/person/todd-lubar#/entity


Bernardo Chua’s Entrepreneurial Journey

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Bernardo Chua founded Organo Gold in 2008. The Canadian-based company has been on the forefront of making the world know more about the merits of ganoderma. The polyporus mushrooms grow on different logs wood. Bernardo was brought up in Philippines.

Organo Gold started as a small agency with less than five employees. Today, the multi-million business operates in over 35 countries around the world. Previously, Chua worked for Gano Excel Philippines. Here, he used direct selling business model to market different products in the country.

Owing to his success with this model, Chua was promoted to work as the president of Gano Excel in USA. While in the United States, Bernardo learnt more about the benefits of ganoderma lucidium herb.

According to The Street, Bernado Chua shares his thoughts about various topics through his twitter account. Over the years, he has developed the herb into a consumable product. Bernardo Chua has used coffee and tea to market the product.

This strategy has created a healthier alternative to the beverage industry. The idea of Organo Gold was inspired by the thought of healthy benefits of the herb to the world. As the CEO of the company, he continues to spend time educating distributors and consumers about the significance of ganoderma. Bernardo is passionate about giving back to the society.

To this end, he sponsors the OG Cares Foundation. In this organization, Chua mentors young people by providing them with opportunities and resources. He seeks to help these young men and women to become better leaders of tomorrow.

Bernardo Chua and his company have received many awards from leading institutions. In 2015, Bernie and two of his staff attended an award ceremony, which had been organized by the National Consumer Affairs Foundation in Manila.

Here, he was presented with two Dangal ng Bayan awards. This award seeks to recognize successful Filipino businesspersons. Moreover, the executive was recognized for being an exceptional global entrepreneur.

By virtue of having the best gourmet-organics health coffee, Organo Gold was awarded with two People’s Choice Awards. Notably, Chua has scooped a dozen Direct Sales Company Executive of the Year awards. In addition, the company has honored for being the number one global network marketing company.


Nationwide Title Clearing, Inc. Allows Technology to Lead the Way

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Nationwide Title Clearing, Inc. of Palm Harbor Florida has been in business since 1991 and is one of the biggest document processing companies in the United States. In fact, eight out of the top ten retail mortgage banking and title companies in the United States use Nationwide as their prime source for their document needs.

 

Nationwide handles such diverse document sourcing as lien releases, assignments, document retrieval, final document processing, nationwide abstractor services, tax status reports, lien verification reports, current owner reports. Assignment verification reports and many other necessary finds and reports.

 

Nationwide has access to every county in the United States as far as being able to find and verify documents that pertain to the buying and selling of properties. Over 3,600 counties and jurisdictions are available to the advanced technology that the company employs.

 

The objectives that any document sourcing company lives by are the speed of recovery, accuracy, and compliance. Nationwide has a 99.89% compliance rate and a .78% reject rate which is unheard of in the industry.

 

Well-trained employees are the core of Nationwide’s success, and there are currently over 570 of them helping customers and performing necessary tasks to make the company run more effectively. Selection is based on finding and hiring people who are likely to succeed in this environment and are willing to learn and take specific training. When coming aboard, employees are first involved in three intense weeks of detailed education and training.

 

After that, they are shadowed and monitored for a time until they master their tasks automatically. Then they have over 150 additional training modules that can be utilized as the employee sees fit. These modules are very helpful in overall knowledge and for purposes of advancement. Roughly 50% to 70% of the entire workforce is involved in the advanced training.

 

Nationwide believes in being an asset to the local community as well as to the documents industry. Nationwide works with local suppliers and customers to help reduce the environmental impact by using paperless documents whenever practical. Paperless document recording is used by Nationwide in 70% of all of their transactions.

 

Strategic partnerships have been formed to increase the use of digital sharing on a local basis, and recycling programs have been initiated for plastic bottles and cans. Companywide procedures for the shredding of paper documents and recycled paper is used in nearly all printing jobs.

 

Nationwide Title Clearing is a good example for any company to follow, as their business model gets results and helps the company grow.

 


Whitney Wolfe:The Dating App Queen

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Today’s non-stop race to earn a living leaves many people little time to find dates. Fortunately, apps like Bumble and Tinder make it possible for people find compatible dates. To use the apps, you simply fill in your personal profile and describe the type of person you would like to date. People fitting that description that find you intriguing or attractive will leave you a message. If you think you will like them, you then arrange a date. It’s that simple.

Dating apps have been a boon for the busy modern person. These apps match people based on a number of levels of compatibility. This has led to many happy, long-lasting, productive relationships and marriages. At a time when marriages fail 50% of the time, apps like Bumble lead to successful, enduring marriages more than half the time.

Whitney Wolfe is the CEO and founder of Bumble. She also co-founded the dating app Tinder. A native of Salt Lake City, Utah, Wolfe became involved in business at 19 while attending Southern Methodist University. A caring soul, she sold bamboo totes and gave the profits to people struggling because of the BP oil spill. She then co-founded the non-profit ‘Help Us Project’ and continued to use her bags to raise funds. Wolfe went to work with orphanages in Southeast Asia after graduating.

Wolfe joined the business incubator Hatch Labs at age 22 and began working with Codify. In 2012 she co-founded Tinder and spread it on college campuses nationwide. Wolfe left Tinder in early 2014, moved to Austin, Texas and started the dating app Bumble in December 2014. Whitney Wolfe said Bumble gives more control to women than other dating apps. By December 2015, Bumble had 15 million users and Whitney Wolfe was being included in numerous lists of women in technology.

In Apps, Dating

USHEALTH Group; Why They are America’s Trusted Insurance Plan

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USHEALTH Group, Inc. is a combination of several companies that are devoted to providing reliable insurance plans. Through their affiliate companies, USHEALTH Group has maintained a high profile across the U.S, particularly for its ability to customize their services to fit individual needs of their diverse clients. Mainly, they serve entrepreneurs, people running small-scale enterprises, their employees, families, and even the disabled.

Americans take pride in this company that has consistently served their markets for over fifty solid years. Through their subsidiary enterprises, so far they have served a market of fifteen million clients. Amazingly, every of their customer’s gets fully personalized services so as to ensure top quality and relevance of duty.

Reasons for the Company’s Consistent Growth Over Decades

Counting more than five decades yet the company keeps enlarging implies there is a lot that happens within. It is quite essential to highlight the firms’ mission, which defines every staff’s conduct. The company clearly states its mission as “Helping Other People Every day.” They abbreviate it as HOPE, qualities that are lived every day by employees within the organization. The mission statement has enabled them to impact the lives of other people positively, hence continued growth.

USHEALTH’ Top Administration Executes Philanthropy

The success of every enterprise heavily relies on their leadership. Currently, Troy McQuagge serves as the president and CEO of USHEALTH. He is an influential figure and emphasizes on living HOPE, the company’s clever acronym. When the hurricane, Katrina hardly hit some area within the city, he and other firms’ leadership joined hands with the Phoenix of New Orleans (PNOLA) and helped the affected people rebuild their homes.

Besides, in 2012 the company donated more than $25000 to an Arizona-based non-profit making organization taking care of kids with cancer. Mr. Troy confidently says that every enterprise has a “soul.” Their company’s “soul” finds joy in living HOPE.

Conclusion

There is no better plan you can choose to secure your business or family. You can rest assured that USHEALTH is out to deliver the best service, not only to their customers but also to the destitute in the society. As individuals and as a company, they are committed to offering the very best.

Find at professional network: https://www.linkedin.com/company/us-health-group


Kevin Seawright’s Efforts To Increase Homeownership In Baltimore

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Kevin Seawright is a qualified accountant, financial expert, administrative operations leader, and a project manager professional. He is based in Baltimore, Maryland. Kevin has an experience spanning more than 15 years having worked in the fields of education, local government, and real estate development in Baltimore and Washington.

Kevin received a Masters Degree in Business Administration from the Almeda University and an Executive Leadership Certification from the Notre Dame Mendoza School of Business.

Kevin Seawright said that he has always dreamt of making home ownership easier for Baltimore residents. He believes that the pride that a person gets from home ownership is among the most vital aspects of wealth development. Kevin also views home ownership as an essential element in providing stability to declining neighborhoods.

RPS Solutions LLC has partnered with the Baltimore City Officials and Housing and Community Development on plans to renovate houses for first time home buyers who have not been able to qualify for home ownership. Learn more about Kevin Seawright:  http://www.vizualize.me/kevinseawright

According to Crunchbase, one of the success stories of the renewal program revolves around the son of a long-time friend of Kevin Seawright. Kevin had worked with Jerel Brown’s mother for several years at Baltimore City since Jarel was just 10 years old.

They had grown to be close friends and working colleagues. Jerel is now an adult and is working for the Baltimore City Housing Project. However, it is saddening that Jerel finds himself locked out of the housing market because of his small budget. Jerel said in a sorrowful tone that he had found it tough to get upgraded properties at a budget that he could afford.

Kevin approached Jerel and asked suggested to him buying a renovated house in the Baltimore Metro area. Jerel Brown was delighted by the proposal to own his first home and have it resemble like the ones shown on magazines.

According to Market Wired, Kevin Seawright felt honored that he had helped a young man that had worked hard for all his life to get the opportunity to own a home.


Being Blind To Attacks

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People are becoming more aware of their online reputation and are taking a lot of steps to manage it. However, not all attacks to reputation could be seen. For one thing, there are many sites where people post reviews about a certain individual or company. As a result, people are going to read the reviews and it is going to influence what they think about the person or the company. This is why it is important for one to be able to provide the positive reviews in order to replace the negative reviews. The most important thing is to be able to catch all attacks.

Catching all attacks is actually impossible for the person. This is where tools come in. With the right tools, he will be able to detect all of the mentions of his brand. Therefore, he will know where his brand stands when it comes to the public perspective. He is also able to catch any negative mentions of the brand. Therefore, it is important for him to be ready to act on each mention as it depends on the nature. Not all negative mentions are worth responding to. For one thing, there are trolls that are around to just irritate people. This is why it is important for the person to exercise discernment when it comes to responding to reviews.

These tools that track brand mentions are also effective because this allows business owners to find out some of their strengths and weaknesses. At that point they could then work to not only maximize their strengths but to also get rid of their weaknesses so that they could provide customers the ideal experience. Customers will not only be happy about the product and services that they are getting from the company, they will also develop even greater trust in the company as a whole.

 


Strategies being used by Fabletics to Succeed

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In these modern times, it’s very difficult to compete against companies that enjoy the first mover advantage. For instance, competing with Amazon when it comes to fashion e-commerce proves to be very difficult as they own more than 20 percent of the market share. However, there is one person who is proving a hard nut to crack for Amazon, and her name is Kate Hudson. She has managed to develop a $ 250 million business that is competing with Amazon. The good thing about her services is that they are aspirational and simple. The business run by Kate Hudson uses a subscription mechanism as part of its selling strategy, a move that has proven to be very successful.

 

In the past, high-value brands managed to convince followers through the use of quality and price. However, with the changing economic times, it requires more than that to convince customers. This is where Fabletics come in with other strategies such as brand recognition, exclusive design, customer experience and last –mile service. Fabletics even compares themselves with Apple and Warby Parker as they plan to open more physical stores to add to the 16 existing ones. These new facilities will be opened in Hawaii, California, Florida, and Illinois. Talking about the success of the company, Gregg Throgmartin who is a general manager says that the membership model that they have implemented have allowed them to offer on-trend fashion that is personalized. At the same time, Fabletics can offer most of their commodities at half the price that other competitors are offering. He says that the success can be attributed to knowing their customers and what they want.

 

According to the general manager, the company implements three strategies that have proven to be very effective. The first strategy is the use of reverse showrooming. This strategy ensures that 30-50 percent of the people who choose to buy products from them are already customers. On the other hand, another 25 percent will become customers. Regardless of the place where the customer tries an item from, it goes into their online shopping cart. The second strategy is based on the fact that showing the right content digitally and physically is important in the customers’ brand journey.

 

The last strategy focuses on accessibility and culture of its clients. This tactic plays a major role when it comes to dealing with customer education, the balance of lifestyle as well as customer experience. With these three strategies, Fabletics has managed to fight off one of the most successful giants when it comes to fashion e-commerce. Various factors determine how Fabletics stores are stocked. These data may include social media sentiment, membership preferences as well as real-time sales activity and store heat-mapping data.

 

Fabletics was established a few years ago with the help of Adam Goldenberg and Don Ressler. Despite there being a variety of brands that offered various products, none of them offered something high quality and stylish. Since its inception, the brand has expanded to several countries such as Germany, Canada, United Kingdom and France.

In Fashion