For people who are struggling to take their business in the field of e-commerce forward, follow the footsteps of Richard Liu Qiangdong. He is the founder and chairman of one of the largest e-commerce companies in the world today. It is the biggest direct selling company in China and second-largest after Alibaba in terms of revenue. Richard Liu Qiangdong says that with time, JD.com would be able to consolidate its position at the top in the e-commerce sector of China due to the sustainable and customer-centric business model it follows. At JD.com, the customer always comes first, and it is this motto of the company that has helped it gain a huge customer base of over 300 hundred million users.
Richard Liu Qiangdong decided to make JD.com a direct-selling company as he wasn’t happy with the business model at that time, which relied heavily on the external courier service providers to fulfill deliveries. It cost the company a lot, and in many cases, the wear and tear, as well as the loss of products, also hampered the company’s reputation. Richard Liu Qiangdong decided that investing today is better in the long-term for brand-building measures. Richard Liu Qiangdong was confident that by making the company a direct-selling services provider, it would become easier to provide faster delivery and ensure stringent quality checks before the products are shipped.
Richard Liu Qiangdong believes that the e-commerce market would continue to get more and more competitive with time. It is for this reason; the existing companies must find a way to adapt to the globally changing e-commerce environment. Some of the modern business processes that the company has integrated in recent times under the leadership of Richard Liu Qiangdong have proven to be highly result-oriented. It helped gain more customers for the company as well as positive brand building. Richard Liu believes that as JD.com has comfortably contained China’s e-commerce market to an extent, it is a good time to focus on other foreign territories. The business development team at JD.com has been working round the clock to develop plans and strategies to enter European and South Asian markets soon.
Liu Qiangdong: Twitter.