CP&B recently named Lori Senecal as it new Global CEO. The position that she will be holding will make her in charge of the international growth of the CP&B on AdWeek, whereby, she will be controlling the coordination and development of the company’s eight global offices. Senecal is an expert in management and a talented business leader. He has been spearheading the incorporation of technology, creativity, and discovery on an international scale. The appointing of Lori as the global CEO will offer the company a long-lasting international momentum. The agency was recently recognized as a winner of the Infiniti international account. Lori was greatful to be offered an opportunity to work with Chuck Porter and the administration of the CP&B. Lori Senecal anticipates that she will be a major participant in the international growth of the firm by coordinating with various offices.
Senecal has made numerous achievements in her career. They include forming planned affiliations, boosting the global development of the agency, and establishing progressive divisions on NYTimes.com. She was also an administrator of leading global accounts such as BMW, Nestle, and Coca-Cola. Lori has been the chief executive officer of the MDC Partners, and she will still retain the position despite being hired by the CP&B. Lori Senecal has interacted with the management of agencies that are significant in the growth of the MDC Partners family. Another organization that she served is the KBS and helped in changing it from a domestic enterprise that had only 250 employees to an innovative multinational company that has as a staff or more than 900 people and deals with technology, content creation, and start-up investments.
Lori was the president of the McCann-Erickson Worldwide’s New York flagship office before she was employed by the KBS. She was the leader of strategic planning, account administration, and creativity. The MDC appointed her in 2014 to join its board, and the Advertising Age named her as the Woman to Watch. Her career accomplishments have made her be honored several times. Lori Senecal received the Quantum Leap Award for creativity and leadership, which is offered by the AWNY Game Changer. Senecal has been the head of the jury at the Isaac Awards for the past two years. The award is devoted to recognizing creativity in various industries.
According to Chuck Poe, who is the chairperson of CP&B, Lori is understood and is passionate about her work at the firm. She adds an exceptional love of administration skills and experience. The chairman believes in Senecal’s skills, and she will be working with Richard Pinder, Andrew Keller, and Steve Erich. Source: http://www1.salary.com/Lori-Senecal-Salary-Bonus-Stock-Options-for-MDC-PARTNERS-INC.html