It is hard for entrepreneurs to achieve goals without some kind of example to follow. For many people, the world of an entrepreneur is a completely different and alien world. For one thing, people experience different challenges from when they were employees. While the idea of setting hours and working at anytime can be very exciting, one thing that a lot of entrepreneurs realize is that there are times when they are going to have to work twice as many hours as they did when they were just employees. Often times, they start off making up to have the amount of money they make as employees. This is one of the reasons that it is suggested that people keep their jobs until their business takes off.
Doe Deere is in a fortunate situation because she has started very young as an entrepreneur. Therefore, she knows what she needs to do to market and sell her products. She also looks at other businesses and sees what they do to sell. She looks for something that she can do differently so that she can attract more customers. For instance, in the health and beauty industry, among the things that business owners do is try to market makeup by showing it on a piece of paper. Doe Deere models the make up herself.
Among the steps that entrepreneurs need to take to success is figuring out how to get the word out. The marketing aspect is one of the trickiest parts of selling. For one thing, people need to know how they can market without annoying and pushing away potential customers. One thing that should be considered is that a lot of people don’t really like ads to begin with. Therefore, it is important to present ads in a way that people might actually like them. Then they would want to do business with the company.
One of the most effective things that Doe Deere does with Lime Crime is interact with people. This is the most important part of marketing. People are more likely to trust and do business with a company that actually talks with them as opposed to just advertising to them. This is one thing that the big companies don’t seem to understand. Fortunately, Doe Deere knows how to maintain the trust of her customers and keep them engaged with the company. She brings forth the message that true beauty is diverse.
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