Once known as the CEO of CP+B, Lori Senecal is now known for the articles written about why she left them. While she is wildly successful for her win with American Airlines, there are many things about her exit that are up for discussion amongst her peers. Lori Senecal made her exit at the end of 2017, and whether or not she’ll return to the firm is unknown. Reflecting on her time there, it may be easy to determine what she will be remembered for.
It was in March of 2015 when Lori came no board as the CEO for Crispin Porter and Bogusky. An agency that they had been working with, MDC, was responsible for making the connection real and final. Prior to this move, she was the CEO of the MDC Partners Network. Little did she know that in the near future she would take on a whole new role. Moving onto the position of a Global CEO was new and strange, but a role she served in for two years flawlessly.
She treated this opportunity as thought it were a startup, an approach that most likely garnered her the respect she was due. Her biggest highlight, and what she is known for was her ability to land American Airlines after much deliberation. The primary reason this was such a huge celebration, was because she took the business away from TM Advertising, an agency that the airline had been working with for more than 24 years. For more details visit Crunchbase.
Porter and Lori Senecal worked well together to develop a structure for all leadership on board. As carefully as they worked through the details of daily operations, they were going through the leadership team carefully and selectively. The next generation leadership team would be who carries the torch once Lori moved on to her next phase of global leadership.
Now that Lori is gone, Danielle Aldrich has already been put into place by the firm to oversee CP+B West, just one of the many offices. The outlook is good, with Aldrich having worked as a managing director for the company prior to her promotion.
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