Empiricus is a financial content publishing firm that provides people with investment ideas. It was founded in 2009 and is based in Sao Paulo, Brazil. It has 24 titles that cover subjects like mutual funds, fixed income, equities, and real estate funds. They have more than 350,000 subscribers.
The team is comprised of 30 professional analysts. The companies they have experience working for include Santander, Itau, and Credit Suisse. Empiricus has held events that bring international thinkers and leaders to Brazil. This includes Nobel laureate Daniel Kahneman, former U.S. Federal Reserve Chairman Alan Greenspan, and author Nassim Nicholas Taleb. Brazilian leaders at these events include Economist Eduardo Giannetti and former President Fernando Henrique Cardoso.
Two university professors founded Empiricus. These are Rodolfo Amstalden and Felipe Miranda. This followed a meeting they had with Marcos Elias, who was a partner at Link Broker. Also joining them was Caio Mesquita, who had been a director at two banks, BNP Paribas and Brascan. Marcos left in 2012 while the other three remain. Visit This Page for more information.
Empiricus is a company that challenges the traditional financial system. The financial advice given by big banks to Brazilian investors often has a conflict of interest inherent to it. They also don’t provide much transparency. Empiricus stands against this system. They research investments and then provide their recommendations to investors. They don’t receive any commission for their advice. Go To This Page for related information.
Felipe Miranda is a partner and the chief strategist at this company. He says that Empiricus has some key principles that guide its advice. Among these is that investors should diversify their investments. Buying low and selling high is a rule they follow. They hold there isn’t a way to define the true value of a company and things can happen in the environment outside of their control. They also hold that data is more important than opinion.
It now uses Salesforce Service Cloud across all departments from in-house marketing to operations. The firm has seen improvements with segmentation for paying subscribers and timely email delivery. The firm has also integrated Salesforce Service Cloud extension.
It features BeeCloud consulting services that provide effective strategies to build lasting reader relationships. The Brazilian investment advisory plans to adopt more Salesforce services such as the email client Einstein and the telesales accelerator Sales Cloud.
Source article: https://pt.wikipedia.org/wiki/Empiricus